Are you a product designer in the cannabis market? Well, you live at the intersection of the food and pharmaceutical industries and need to know both worlds, utilizing best-practice product development principles, regardless of which industry you are working in. In the cannabis industry, this means knowing your chemistry principles, food science, food safety, Good Manufacturing Practices (GMPs, applicable to the food industry) along with the more intense records and documentation requirements of the pharmaceutical industry.
Product Development Trends
Just growing flower is basically a knife fight to the bottom on price. The brands have the power. That’s what consumers expect in every industry, and this is no different.” — Ryan Smith, CEO of LeafLink, via USA Today
According to a USA Today report, data from several cannabis market research and analysis firms continues to confirm the trend among consumers away from cannabis flower and towards smokeless alternatives.
Designing a cannabis product with GMPs, local regulations, ingredient sourcing and scalability in mind can help companies succeed quickly.
Once you have decided on a product, it is important to develop a good understanding of the regulatory environment. (Proactive compliance is a big part of designing a successful product in the most efficient manner. )
For example, in order to develop compliant cannabis edibles, compliance with state, and in some cases local regulations, for food and cannabis must be met.
Creating a New Brand
The cannabis industry has always had a bit of an identity crisis in terms of branding. After all, the plant has both medicinal and euphoria-inducing properties, so it appeals to different types of people for different purposes. Will your target consumers use it to have a good time, to medicate, or a little bit of both? If it’s both, how do you straddle that line? Are your competitors simply natural remedies and over-the-counter medicines, or are they alcohol and coffee manufacturers as well?
Use Hydroxican compounds as the active ingredient in your product(s) can significantly increase the possible cannabinoid concentration levels and therefore the effectiveness in delivery. I.e. the dose strength that can be achieved vs the volume of the infused product is increased significantly (upwards of 60% increase in dissolution rate) when using Hydroxican in formulation.
- Develop patentable IND's for clinical indication and mass distribution -
- Impress your board & investor(s) by providing protection of investment through patentable IPs and solid ROI projections.
Developed by the R&D Team at Cannabee, Hydroxican™ is a complex cannabinoid compound (patent pending). This proprietary complex compound is made up of a phytocannabinoid core complexed with a common compound (approved by the FDA for this exact use), in order to create a new patentable complex compound with a water-soluble “skin” and an extremely high dissolution rate.
Hydroxican Solves 3 Core Challenges of Drug Development
- Delivery of the active ingredient in a non-invasive, effective delivery form (I.e. getting the medicine where it needs to be) that is easily and safely consumed, pleasing & inspires both brand and product loyalty.
- Bio-Availability & Bio-Effectiveness in a way your body understands (a metabolite) for ease of use, biological function and clearance (without further processing).
- Standardized Dosage in the exact ratio needed & at the exact dosage required, to achieve the medical results you're looking for in a safe and doctor recommended manner.
A standardized & patentable designated organic active ingredient. A Water soluble cannabinoid inclusion complex compound that is predictable & sustainable in formulation.
Hydroxican compounds have achieved unparalleled efficacy in formulation and are the only standardized, bioavailable, pharmaceutical grade active cannabinoid compound that can be used to formulate patented, shelf stable, cost effective, dose specific, water based cannabinoid products with predictable, yet superior results. The additional hydrogen and oxygen bonds on this complex compound are responsible for the stability & solubility experienced in formulation
Hydroxican™ presents as a metabolite; which means that it does not require further processing in the body (neither digestive nor enzymatic) to be useful and effective. The use of Hydroxican™ in formulation therefore decreases the amount of time it takes for the desired results to be achieved and increases the effectiveness of the medicament.
high in quality, thoughtfulness and effectiveness
The human body contains many systems which must be held in relative balance. (The balance between inhibition and excitation, bone formation & resorption, inflammatory and anti-inflammatory signaling, fat storage and release, blood sugar, blood pressure, hormone levels. ) All these systems are held in balance by the endocannabinoid system. The goal of cannabinoid therapy would be to achieve homeostasis without the high.